Case Analysis Report Essay Example | Topics and Well Written Essays - 2500 words

Case Analysis Report - Essay Example The introduction looks into the history, base and growth of Virgin Group, as well as gives a brief of the subsidiaries of the group that operates in the world. The founder, Richard Branson plays an overseer role in the running of the company having started by simply founding a student’s newspaper. The inspiration that was generated here and hence forth is unimaginable as it has created a multi-billion empire of companies. A SWOT analysis is done based on the company’s operations and the environment with which it runs its business. The competitive nature of the environment drives the company to not only deliver innovations to the consumers but as well offer reduced prices for its services such as air transport hence gaining a competitive advantage over other big market players. The brand name not only gives the company the reputation associated with quality but also places the company at a position to give high standards of service delivery. This report also discusses th e competitive model as put forward by Michael Porter in tackling competition in the business world. The strategies used to implement strategic change in the assumption of effective management. Managers need to strategize market moves that are essential in the management of market dynamics as well as evaluate the direction taken by a company such as Virgin Group as this is an important tool in the forecast of the future position of the company. Finally, the report highlights the key areas that need improvement and the recommendations to ensure the necessary loop holes are sealed for successful penetration of major markets that enhance revenue collection. Introduction Virgin group is a London; Britain based multinational private company that deals in business sectors such as trains, finance, trading, media, music, telecommunication, traveling, entertainment, cars, retailing, publishing, clothing and cosmetics with a lot of subsidiaries in UK, USA, Australia, South Africa, Europe, and Asia. Its CEO, Sir Richard Branson started the business in 1970 and now his empire has more than 250 companies and is organized into layers of holding companies, employing over 25,000 people with its main marketing activities dealing with producing, marketing, providing services and retailing around the world in over 200 companies. The CEO was born in England and as young as 17 his career had already started off as he founded a student magazine ‘Voice of Youth’ and his career culminated when he founded Virgin in 1970 as a mail order record company. What followed later was a success story of the wealthy Sir. Richard Branson as 1984 / 85 Virgin Atlantic, Games, Vision, Cargo and Holidays were launched, 1987 / 88 Virgin Records, Balloon and Broadcasting were launched, 1989 Virgin Vision sold to MCEG, 1992 Virgin Music Group was sold to EMI 1995, Virgin Direct and Cola were launched, 1996 Virgin Express, Trains and Virgin Net were founded, 1997 Virgin Rail Group Limited was established, 1999 Virgin Active and Virgin Mobile were launched, 2000 Virgin Blue was launched and 2002 Virgin Mobile was launched. This endless list shows the trail of success that the Virgin group has been able to achieve over the years and the net worth is built in diverse businesses all under the Virgin brand as the CEO does not to immerse himself in a new venture until he understands the ins and outs of the business. Virgin employs the type of structure

The Pay Model Essay Example | Topics and Well Written Essays - 750 words

The Pay Model - Essay Example Compare your ideas with someone with more experience, someone from another country, someone from another field of study. The Compensation is something that is paid to cover the opportunity cost. For example, if an employee makes commitment to work for the organization for the next five years it means he is ready to sacrifice his five years for one organization. These five years could be spent somewhere else in less time consuming and less hectic job. Therefore, the company must pay him the reasonable amount that can cover his cost of losing other jobs. The Most convincing definition from an employee’s perspective is the return. The return to employee covers both the entitlement, as well as, reward. The person who is more experienced has different perceptions regarding the definition of compensation. The compensation may be defined as risk of loss, whereas for a fresh employee the appetite for risk is high (Coppleman, 2004). Most of the developed countries may not need to think about the basic needs to cover in the compensation package but in developing countries, employee’s perception for the compensation may be totally different; the fulfillment of the basic needs may also be incorporated in the compensation package (Coppleman, 2004). Different fields require different level of compensation packages from the companies. For example, if the job requires frequent travelling, so the compensation may cover traveling, as well as, accommodation expenses, whereas if the job is totally desk based the compensation may be salary along with other perks (Coppleman, 2004). 3. What is the "network of returns" that your school offers your instructor? What returns do you believe make a difference in teaching effectiveness? What "returns" would you change or add to increase the teaching effectiveness? Network of returns refers to the fact that all bonuses, allowances and salary