Evaluating A Pharmaceutical Portfolio Using ( Bcg, Eg, And...

1- The purpose of analyzing a pharmaceutical portfolio using(BCG, EG, and others), and describe the characteristics of a â€Å"Star† products and its role in portfolio. The decisions that the companies make are affected by the problem of resource scarcity. With many opportunities but limited resources, the companies should know what is the best to invest their cash in. Always, there is the question of how and where to invest the cash, it is a real challenge for those who are responsible for allocating the resources. Pharmaceutical companies may have 10, 30 or 100 products should be managed. These products differ in potential growth, competitive environment, and performance. The decision is very hard to choose which products that the company should invest. The BCG matrix or GE compare the products and divide them to the groups that are worth investing in or the groups that should be harvested or divested. The purpose of these tools is highlighting growth potential, relative market share, and cash flow potential between different products in portfolio. These differences can indicate which products that can generate investment funds and which Should, p erhaps, be discontinued The Boston Group Consulting Matrix divides the products into four different groups ( Stars, Cash Cows, Question Marks, Dogs) based on: Market share – the magnitude of the product’s sales in the market. Market growth – the demand in the market its self is growing or not. However, Stars are high growth market andShow MoreRelatedDarden Consulting Case Book25163 Words   |  101 PagesStructure / Framework Building Explanation Problem Solving Analysis Recommendation The interview should be highly conversational and interactive. Depending on the firm, and depending on the round, some interviews can be more structured than others. Please see the subsequent section for more information on firm-specific preferences and formats. STRUCTURE OF THE CASE INTERVIEW Case Overview / Prompt The case interview will start with the interviewer providing an overview of the client andRead MoreBrand Building Blocks96400 Words   |  386 Pages These market realities imply that the key success factor is low cost. Organizations must reduce overhead, trim staff, downsize, and cut all unnecessary expenditures. What, then, happens to the people who support the brand with market research or other brand-building activities? They are vulnerable to the organizations new cost culture. 2. Proliferation Of Competitors New, vigorous competitors come from a variety of sources. A host of food categories have watched Weight Watchers and HealthyRead MoreMarketing Management130471 Words   |  522 PagesDBA 1652 Marketing Management UNIT -- I Unit No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Unit Title Marketing management – an introduction Marketing environment Marketing with other functional areas of management Market segmentation Market targeting and positioning Product management Brand management Pricing Channel design and management Retailing and Wholesaling Integrated Marketing Communication Advertising management Sales promotion Personal selling Public